The White Door is 40% OFF in the Steam Summer Sale! 🚪☀️
The Steam Summer Sale begins with a hot wave of discounts at Rusty Lake and Second Maze!
[p][/p][p][img src="https://clan.akamai.steamstatic.com/images/35675864/6d6757d75608859b6a0c643e87a5d880ab87020e.gif"][/p][p]Join Robert Hill and retreat from the heat wave of summer at The White Door institution, now 40% OFF in the Steam Summer Sale! Can you survive the routine?[/p][p][/p][p][dynamiclink href="https://store.steampowered.com/app/1145960/The_White_Door/"][/p][p]Ps, While browsing our premium Rusty Lake titles featured in the Steam Summer Sale, make sure to check out and play our 10 year free-to-play anniversary release The Mr. Rabbit Magic Show! 🪄[/p][p] [dynamiclink href="https://store.steampowered.com/app/3472550/The_Mr_Rabbit_Magic_Show/"][/p][p]And if you look closely while playing The Mr. Rabbit Magic Show you might discover the teaser to our upcoming premium game Servant of the Lake! 👀[/p][p]Make sure to ✨ WishlistServant of the Lake ✨to stay up to date with our development progress and any news regarding our next Rusty Lake game! 👇[/p][p] [dynamiclink href="https://store.steampowered.com/app/3636770/Servant_of_the_Lake/"][/p][p]And make sure to pre-order ourexclusive anniversary merch in collaboration with the amazing Lost in Cult 🃏 You can pre-order our Premium Card Deck, also featured in The Mr. Rabbit Magic Show, our first ever vinyl Rusty Lake: Sounds of the Lake, a very special re-release of our Paradox Comic Book or a bundle of all 3 anniversary items! 🃏💿📘✨[/p][p][img src="https://clan.akamai.steamstatic.com/images/31319310/79fc9db394a84f82d17eecccf67771e750806427.png"][/p][p][/p]
The White Door is 66% OFF in our Rusty Lake Anniversary Steam Sale
Happy 10 years of Rusty Lake!
🥳 And what better way to celebrate a decade of Rusty Lake than with:
A new free-to-play game: The Mr. Rabbit Magic Show - hat tricks, sleight of hand, and a few unexpected reveals you don’t want to miss;
Of course, the sale includes The White Door, which you can now download and play for 66% off! Can you bring colour back to Bob's life among the monotony of his daily routine?
And don't forget to check out our new magical puzzle game: The Mr. Rabbit Magic Show. A free-to-play short but magical game filled with enough secrets and unexpected twists to put you in a celebratory mood!
Keep an eye out for secrets while playing The Mr. Rabbit Magic Show, and you might just find an early look at our next Rusty Lake adventure! Wishlist now to stay up to date!
As a special thank-you for your continued support over the past 10 years, we’re excited to further delight you with some special Rusty Lake anniversary merch in collaboration with Lost in Cult available to pre-order as of today, April 30th:
🃏 A mysterious deck of cards (perfect for your own magic tricks) - designed by Maarten Pelders, inspired by the series’ surreal symbols and characters.
📖 A re-launch of our fan-favourite Paradox Comic Book by Lau Kwong Shing
Whether you’ve been a part of our Rusty Lake universe since the first launch of a Cube Escape title back in 2015, or you’ve joined our journey during our later years, we’d like to share a heartfelt Thank you! from the whole Rusty Lake team! Thanks to you and your incredible support, we’ve had an amazing 10 years, and we’re as excited as ever to continue exploring the mysteries of Rusty Lake with more video games, short films, tablet-top experiences and much more! We hope you’ll stick around for what’s to come!
The past is never dead.
The White Door is 33% OFF in the Steam Spring Sale! 🚪🌸
✨ The Steam Spring Sale is here, which means all our premium games are now 33% OFF 🙌
So book yourself, or your loved ones, a stay at our mental health facility, The White Door, now 33% OFF for the whole duration of the Steam Spring Sale!
It’s hard to believe it’s been five years since we released our first ARG, The White Door’s Mental Health and Fishing.
We were eager to try something entirely different after the crossover with Cube Escape: Paradox and the Paradox short film. One of our prototypes stood out and became The White Door- a game with a unique style in the Rusty Lake universe: split-screen, mostly black-and-white graphics, no inventory and a focus on creating an emotional narrative. In the game, you play as Robert Hill, a man with severe memory loss who checks himself in a mental health facility. Explore his dreams and help him uncover forgotten memories while navigating the facility's strict routine. The White Door was also the first game co-published by Second Maze, our new label to help publish and fund other indies with their passion projects.
Halfway through development, in the Summer of 2019, our intern, Romane, pitched the idea of an ARG to amplify the release of The White Door. We loved the concept of adding an extra layer of immersion, so we quickly decided to go for it. Our base idea was to hide a telephone number within the game and that players who called them would be led to a secret website. On January 23, 2020, 2 weeks after the digital release of The White Door, the website: mentalhealthandfishing.com went live. This 90’s inspired website set the stage for an intense puzzle hunt triggered by fans who already got the URL from the telephone number. Players had to “hack” the site, find physical cubes in real-world locations, and connect them with the game to unlock The White Door’s secret Basement ending.
It became one of the most stressful yet exciting events we’ve ever experienced. We had to carefully plan and set up everything: the website, a video to kick off the event and additional social media accounts for characters you uncovered throughout the ARG. What we didn’t anticipate was just how many people from all over the world would jump into the ARG and participate in the physical cube hunt. We expected it to take at least a month to solve…but events transpired quite differently! The puzzle-solving power of our community, particularly on Discord, was mind-blowing. Watching it unfold was impressive, but it also meant we had to rush to wrap up the event in a satisfying way.
Nearly 20,000 people participated. The website crashed at launch, and in no time, players were racing across the globe to find black cubes in cities from San Francisco to Tokyo. Fans in South Korea were searching for a cube in a local barber shop, and in China, where COVID-19 just hit, we had to caution players to stay safe and not travel too much. Funnily enough, the final cube was hidden in Amsterdam. Mr. Crow revealed the last cube, and all locations were made visible on the world map on the website. Players who filled up our contest form and the winners of the cubes were added to the Mental Health and Fishing Hall of Fame.
This ARG was one of the highlights of our community engagement, and we want to, once more, thank everyone who took part. You all did an incredible job that day, and who knows… your help might be needed again in the future!
The White Door was released 5 years ago!
5 years ago we released Rusty Lake’s The White Door! What is your favorite memory of the game? ▪️▫️🚪
Please check our socials or Discord to win a The White Door t-shirt!
The White Door is 40% OFF in the Steam Winter Sale! 🚪❄️
Winter is here and the snow and ice bring forth the Steam Winter Sale with chilling Rusty Lake discounts!
So book yourself or your loved ones a stay at our mental health facility, The White Door. It's now 40% off for the whole Steam Winter Sale! We hope you'll enjoy bringing colour to Bob's life! 🎨
The White Door is 33% OFF in the Steam Autumn Sale
Enjoy the autumn season with a cosy stay at The White Door now 33% 0FF! And while browsing the Steam Autumn Sall you'll notice that all our other premium Rusty Lake titles are also on sale!
Survive the strict daily routine and bring back colour to Robert's life. 🚪
We highly recommend you try it out, and maybe you'll even find the secret Rusty Lake achievement! And if you do decide to join detective Paul Trilby on his bizarre investigations, please consider leaving a review or nominate the game for the Steam Awards after playing! Thank you all for your amazing support!
Follow the meaning, a NEW Point and Click Adventure Published by Second Maze!
Follow the Meaning is a debut point-and-click puzzle adventure game from new indie developer HiKing Mind Studio, published by Second Maze. The game is available for €/$4,99 full price with a 25% launch discount in the first two weeks!
Join detective Paul Trilby as he works to unpick the mystery of a peculiar town, not unlike the one from Bob's dreams. So if you're in the mood for a colourful classic point-and-click adventure with subtle surreal undertones, inspired by the Rusty Lake series, we highly recommend you try out Follow the meaning! And don't forget to leave a review after playing to help out a brand new indie game!
Enjoy a thrilling 50% OFF on The White Door in the Steam Scream Fest!
Celebrate the spooky season with a nice trip to Rusty Lake with a 50% discount on all our games! 👻
🎃 While there, you can book a stay at The White Door to try and survive the strict daily routine and bring back colour to Robert's life. 🚪
Ps. Follow the meaning, a point-and-click puzzle adventure we're publishing through Second Maze, is coming to Steam on November 15th! We think many people who enjoy Rusty Lake will also enjoy this adventure so make sure to wishlist.
The White Door is Now 44% OFF | More updates from The Lake
Hey everyone! All our premium games, including The White Door, are now on sale in the SteamSummerSale for 44% OFF! And to make the summer sale even better, our Rusty Lake Bundle is 52% OFF!
And with the sale, we bring forth some insights into our plans at Rusty Lake:
Physical Escape Room
Lately, we have been very busy with our first physical escape room: Rusty Lake’s Black Cube Exhibition which went live during TwitchCon Rotterdam. The experience turned out to be a huge success, so we hope to bring it to other future conventions, if possible. Read more on our blog.
Rusty Lake Untold
For the past 2 years, we’ve also been working on our first pen & paper, tabletop, escape room: Rusty Lake Untold. We are thrilled to release our first adventure: The Lab for free later this month: on July 24! Make sure to sign up here and read how to play.
Follow the meaning
We are also collaborating with Hiking Mind studio to release their debut title Follow the meaning through our publishing platform: Second Maze. The game is a premium point-and-click adventure with beautiful graphics and playtime of around 1.5 hours. They aim to release in Q3 and we think a lot of people who enjoy Rusty Lake will also enjoy this adventure so make sure to wishlist.
